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Industry solutions Wholesale & Distribution
Wholesale & Distribution

Hundreds of customers, thousands of items, one order

Customer-specific pricing, credit terms and delivery planning on one screen.

Wholesale & Distribution
Specialist pages in this area: Agricultural Supply

The secret of wholesale is not revenue but collections and stock turnover. Any operation run without knowing, in the moment, who bought at what price, who owes what and which goods are running down their shelf life is burning capital.

Pricing & Customers

The right price for every customer, automatically

Define price lists by customer group, order quantity, period and channel. When the rep enters an order from a tablet in the field, the right price and discount come up on their own.

  • Price lists by customer and quantity
  • Tiered discount and promotion rules
  • Mobile order entry for sales reps
  • Automatic alert when a customer exceeds their limit
The right price for every customer, automatically
Warehouse Operations

Barcode-driven from bin location to truck

Bin locations, wave picking and cross-docking raise warehouse throughput. With batch and expiry tracking in place, the FEFO rule applies automatically.

  • Bin locations and barcode picking
  • Batch and expiry tracking with FEFO issue rule
  • Wave picking to prepare bulk dispatch
  • Stocktake and adjustment flow
Barcode-driven from bin location to truck
Collections & Finance

Keep terms and credit risk in check

Customer accounts, payment terms, cheques and notes, and the collection plan are managed in one place. An overdue list, automatic reminder emails and collection reports make cash flow predictable.

  • Customer accounts and ageing report
  • Automatic payment reminder emails
  • Cheque, note and collection plan tracking
  • Customer credit limit checks
Keep terms and credit risk in check

Every feature, just as it should be

Price lists By customer, quantity and period
Credit risk control Order alert when the limit is exceeded
Batch & expiry tracking Traceability required for food and pharma
Routing & delivery Delivery plan by vehicle and region
Mobile sales rep app Ordering and collecting payment on the road
Consignment stock Tracking stock held at the customer

One need, one application

The Odoo applications that pay off most in your industry.

Sales Orders & pricing
Inventory Warehouse & dispatch
Purchase Sourcing & replenishment
Accounting Accounts, terms & e-invoicing
CRM Customer & opportunity tracking
Barcode Warehouse handheld
Reporting Revenue, turnover, margin
Subscriptions Standing delivery contracts

Reps enter orders from the field and the warehouse starts picking the same minute. We gained a full day.

Sales Director Food wholesale and distribution

Frequently asked questions

Can we set a different price for each customer?
Yes. Price lists are defined by customer group, order quantity, period and sales channel. When the field rep enters an order, the right price and discount are applied automatically.
Can expiry dates be tracked?
Yes. Lot numbers and expiry dates are recorded; on outbound the FEFO rule (first to expire, first out) is applied automatically. This is how the traceability required in food and pharmaceutical distribution is achieved.
Can we block orders that exceed a customer’s credit limit?
Yes. A credit limit is set per account; when it is exceeded the order raises a warning or goes to approval. Ageing reports and automatic payment reminders are part of the same setup.

Put your warehouse and collections in order

Let us set up your price lists and customer accounts together.

Specialist pages in this area